The AURORA Group was established in Taiwan in 1965. The meaning of the group's name in Chinese is "the sun rising from the east", while the English name AURORA means "dawn's light". Both symbolize light and hope, representing power and vitality. AURORA Group began by selling office time clocks, its business areas covered Taiwan, mainland China and many countries around the world, and business scope involve Office Automation equipment, Office furniture, communications, and electronics. Its efforts have led it to become the leading brand of the Office Automation industry in the Chinese-speaking market.